I guess I’ve always been passionate about improving productivity in the building industry. Having started out with 6 years of architecture and construction followed by 10 years in design software, I then spent 6 years working with diverse technologies in medical devices, PCB design, Marketing Automation and Translation Automation.
During my career, I’ve been fortunate to lead global teams driving high growth as well as bringing new solutions to market in pre and post-funded Startups, in roles as a Sales/Marketing Leader, Product leader, CEO, Investor and Board Member.
Now back working in the building industry, it’s clear that Developers, Designers, Contractors and Operators have a generational opportunity to leverage already well understood technologies so that ‘Machines’ can augment ‘Teams’ to finally drive the Construction Industry to catch up with the productivity levels of every other industry in the world.
Tired of feeling outmaneuvered by polished software sales reps trained to win your business and budget? In this session we’ll explore some of the playbooks commonly used by sales teams and discuss together how you might be better prepared to secure win-win contracts that help both sides achieve their goals.
We’ll discuss how top-performing sales pros and savvy buyers navigate discount games, challenge pricing, and steer high-pressure pitches into data-driven, value-focused negotiations.
You’ll uncover:
This isn’t about being aggressive. It’s about being prepared. Because in the game of buying software, the best buyer doesn’t just accept the deal—they define it.
Your mission, should you choose to accept it: Buy smarter. Spend better. Win more
