Jens Majdal Kaarsholm, Director of Industry and Market Development at Motif, is an experienced professional in the fields of architecture and technology. Jens recently made a jump to the software side, after having spent more than a decade working in architecture at the highest tier, specialized in BIM and Design Technology.
Jens is the former Director of Design Technology at BIG and have been involved in various large-scale projects around the planet, as well as the implementation of BIM in leading architectural companies such as BIG and Foster and Partners.
Jens has always kept a very open-minded approach to BIM in architecture, with an aim to give the architects as much freedom as possible, and to implement BIM without hindering the design process if possible. Jens brings a yes-hat attitude to most problems and projects, always aiming to find good solutions to complex problems, even if that sometimes requires creative workarounds.
Jens was one of the key people behind the letters to Autodesk back in 2020 and beyond and have over the years been spending a considerable amount of time trying to push for better and more modern tools. A few years ago, he reverted his focus onto the new start-ups, and with his latest move to Motif, Jens hopes to actively help shape the next generation of tools for the AEC industry.
