Jesper Wallgren is a co-founder and the Chief Product Officer (CPO) of Finch, where he is responsible for product development and the algorithms utilized in the Finch platform. His short videos showcasing new ways to generate architecture have been seen by millions all over the world.
Before co-founding Finch, Jesper worked as an architect and computational designer, developing algorithms in Grasshopper to increase workflow efficiency at the architecture firm he founded with Pamela Nunez Wallgren. During this period he began posting short videos of these algorithms on social media to share ideas with colleagues. The videos caught the attention of the AEC industry and this became the start of Finch. Jesper is also the creator of the graph technology that enables the generative techniques used in multiple features within the Finch platform.
Pamela and Jesper from Finch explore the near future of architectural practice, where AI, automation, and interoperability are no longer emerging concepts, but active collaborators in the design process.
Building on a live workshop with KPF, they reveal how teams can move beyond producing drawings to orchestrating outcomes, unlocking faster iteration, broader exploration, and earlier, more confident decision-making.
The session traces a connected workflow from urban massing to BIM-ready floor plans, demonstrating how hundreds of apartments can be generated, tested, and coordinated in a fraction of the traditional timeframe. Rather than focusing on tools in isolation, the talk highlights how integrated systems enable continuous feedback between design, data, and delivery.
At its core is a shift in authorship: from architect as drafter to architect as curator of systems. By leveraging computation and AI, designers gain greater agency, not less, expanding their ability to navigate complexity, evaluate trade-offs, and shape better outcomes at scale.
