According to McKinsey & Company knowledge work automation, is: “the use of computers to perform tasks that rely on complex analyses, subtle judgments, and creative problem solving. These capabilities not only extend computing into new realms, but also create new relationships between knowledge workers and machines.”

As design and technology converge designers should embrace this automation to enhance, rather than diminish, the creative process.

David Atkinson works closely with The Foundry’s leadership team to deliver creative software that solves real-world challenges of the design industry.

Prior to joining The Foundry, Atkinson served as creative director at Saddington Baynes, where he worked on campaigns for Honda, Infiniti and Dyson, as well as with advertising agencies such as Wieden&Kennedy, TBWA and Saatchi & Saatchi.

Prior to Saddington Baynes, Atkinson worked in product design at Autodesk (formerly Alias) and as CAD sculptor in Apple Computer’s industrial design team.

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