Aston Martin is a classic British sports car brand which blends its racing heritage and craftsmanship with the latest digital design technology.
As the AEC market looks to other industries to learn, Loughnane gives us his insight into how Aston Martin has expanded its design practice to motorbikes, helicopters, watches and residential development.
A key take away is that even with all the new digital technology at Aston Martin’s disposal, nothing is held in more esteem than the hand-crafted 1:1 clay model of the car – keeping true to the 108 years of Aston Martin DNA.