Virginia Senf is a technology go-to-market leader passionate about advancing the cause of better data in the building industry. She joined Autodesk in 2023 as part of the acquisition of UNIFI, a leading cloud-based BIM content management platform leveraged by global AECO firms to drive efficiency and unlock the value of their digital asset data. At UNIFI, Virginia served as COO and led the company’s go-to-market strategy, which focused on helping customers maximize the value realized from structuring their data through UNIFI’s best-in-class customer journey. Prior to UNIFI, she worked across a number of startups and technology companies, where she focused on helping companies prototype and implement new digital strategies to create business growth and drive competitive differentiation.