John Cerone

SHoP Architects

John CERONE is a Principal who leads SHoP’s Virtual Design and Construction teams, including all technology visioning initiatives and the development of bespoke technology tools. John is recognized internationally as a leader in exploring the future uses of technology in design and construction. He currently represents SHoP at the Design Futures Council, as well as leading our work with Dassault Systèmes as part of a transdisciplinary group that includes Boeing and Tesla. His work at SHoP includes a lead role in developing the technologies behind the success of the Barclays Center, the VDC-driven delivery of the Botswana Innovation Hub, and ongoing technology and exhibitions project at the Intrepid Sea, Air and Space Museum in New York.


Synthesizing Design and Execution

SHoP Architects has established itself as a cutting-edge practice with projects of note across five continents. At SHoP, considerable attention and resources in developing and integrating emergent technologies have been folded directly into the process of architectural design and delivery.

SHoP principal John Cerone, who leads many of the firm’s inventive projects responsible for the advancement of digital process innovation, will discuss the firm’s influential early work and experiments in direct-to-fabrication methods, use of data modeling to create predictive space planning applications and deployment of augmented reality visualization in the field as an on-site tool for construction. He will explore how these innovations were developed simultaneously to create efficiencies within the process of design and delivery as well as optimizing the pace and clarity of communication and decision making with clients—with the ultimate goal of removing any distance between design and execution in the rapid and exact assembly of buildings of every type.

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