Philippe Paré


With an emphasis on transformative experiences, architects are looked upon to craft more meaningful spaces in the buildings they design. Up until now, digital tools could portray how an idea would look, but how an environment feels were left to the imagination. Color, materials, scale and daylighting in renderings are no more than an illustrative approximation. At best, the outcome meets these expectations but most of the time, the finished product was somehow different than when first conceived. With so much at stake when designing buildings of any scale, owners and architects alike can ill afford to leave success to chance. In leveraging the latest visualisation, simulation and VR technology, architects have increasingly more tools in their arsenal to communicate the certainty of their conceptual ideas through immersive means.

Join Philippe Paré, AIA, Principal and Akshay Sethi, Associate at Gensler, as they share how these technologies are changing how buildings are designed and why game-changing projects, such as the highly-anticipated NVIDIA Headquarters, are only possible by embracing technological innovation.

As design director and project principal, Philippe Paré brings more than 15 years of design and management expertise to each project and team he leads. Philippe serves as design director with Gensler’s Workplace practice who has built a portfolio of award-winning work and a reputation among his clients and peers for creating clean, elegant interior environments that inspire interaction and excitement. Philippe’s expertise lies in his ability to lead the design effort from the initial concepts through the completion of construction. Always a strong advocate for the client’s goals and objectives, his ability to balance both great design with project budgets makes him a valuable member of any design team.


Seeing is believing: using game-changing tools to discover the soul of design

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