Virginia Senf


Virginia Senf is a technology go-to-market leader passionate about advancing the cause of better data in the building industry. She joined Autodesk in 2023 as part of the acquisition of UNIFI, a leading cloud-based BIM content management platform leveraged by global AECO firms to drive efficiency and unlock the value of their digital asset data. At UNIFI, Virginia served as COO and led the company’s go-to-market strategy, which focused on helping customers maximize the value realized from structuring their data through UNIFI’s best-in-class customer journey. Prior to UNIFI, she worked across a number of startups and technology companies, where she focused on helping companies prototype and implement new digital strategies to create business growth and drive competitive differentiation.


A new future for AEC data: Autodesk’s AEC data model

The AEC industry’s existing information exchange workflows are broken and a new approach to data is essential, not just to fully realize the potential of AI, but to address today’s basic challenges around data accessibility and interoperability. Autodesk is introducing a new approach to data with the launch of our AEC data model, which delivers an open, extensible data framework that enables improved collaboration and better project outcomes for AECO stakeholders. This session will introduce the key tenants of the new capability, highlight how customers are already leveraging it to realize improved outcomes and share our vision for delivering data infrastructure of the future. With Sasha Crotty.
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